5 Online Video Trends You Should Know
Even a video producer gets overwhelmed at times with the twists and turns of the video industry. The great news is that the innovators of today's technology are finding convenient, fast and entertaining ways for the world to communicate, interact and do business. Since the birth of YouTube, look what has evolved; an explosion of video that is only going to grow for years to come.
The following trends are from my research on what the industry is buzzing about. The functionality of the Internet is changing, so now's the time to become familiar so you can set yourself apart from the competition.
Look out for more unskippable pre-roll (15/30 second) commercials that will play before the main video starts. Advertisers are cutting costs and following viewers who are watching less TV and more online videos.
Online video will soon merge with the living-room TV experience. Just imagine having the ability to watch content from anywhere in the world on your TV!
People are already using this feature, but you will see a growing number of people who will use video E-mails to communicate with their recipients. Yes, you open your E-mail and the sender appears on video to deliver his/her message.
Progressive Video - Online videos will start to look sharper and get more creative as people focus on branding their businesses. There will be more use of graphics and other special features to make online video look more professional.
Video content sites are seeing a significant surge in viewers between the ages of 35-49. If this is your target audience, this is the perfect time to shift to an online marketing campaign to connect with these viewers who have a fast-growing interest in web video.
As I'm writing, I'm certain that new developments are evolving, so keep your eyes and ears open for what's ahead for online video in the months to come.
For more information, e-mail Renee Ferguson at rferguson@unisonmediallc.com
Posted By: The SISTAHS Ministry
Friday, August 6th 2010 at 11:54AM
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